Business owners and C-level executives believe that Website Development requires a lot of time and money. Some of them just put this task away as they are too busy managing employees and processes.
Meanwhile, there are a lot of benefits of having a website for any organisation.
At a minimum, a website can allow to:
- attract clients
- improve customer service
- boost sales
Let’s see all the key benefits of having a website in more detail.
The Key Benefits Of Having A Website For Business
The benefit of having a website № 1: Representing your company on the web
If before customers have to visit your office and purchase newspapers, now they will most likely get information about your services/brand on the internet. Creating a Web App or a website saves users’ time while increasing the organisation’s number of touchpoints.
According to Think with Google, as of 2019, 49% of users say they search for items and products in Google. This fact proves that representing the company on the web is one of the essential benefits of having a website.
The benefit of having a website № 2: Increasing brand recognition
Brand recognition is among the key benefits of having a website as it allows:
- To deliver services through the internet.
- To describe your mission.
- To share values.
- To interact with users.
All of these aspects boost users’ engagement and loyalty. As a consequence, it will become much easier for your company to retain customers.
The benefit of having a website № 3: Creating a successful content marketing strategy
A website is a perfect field for writing and publishing content tailored to business-specific needs. Organizations operating in both B2B and B2C segments employ it as the central part of their Marketing Strategy.
Besides blog articles and product descriptions, you can create:
Enriching a web platform with valuable, engaging content, your company will share its expertise and explain the value to potential customers.
“Text will always be the foundation of search, so making sure the text around your website's assets is descriptive will help them rank well in search.” —HubSpot.
The benefit of having a website № 4: Promoting a website in search engines
Datareportal shows that 81% of people search for a product or service online first, and only then make a purchase. By building a website, you will:
- attract consumers’ attention
- increase their credibility
- affect their decision to buy from your brand
For achieving high Google search rankings, it is crucial to provide:
- fast page loading
- an excellent user experience
- a responsive design that looks good on all screens
For this purpose, you should find a trustworthy Software Development Partner that will create a quality solution according to your needs.
The benefit of having a website № 5: Fast and easy contact with your clients
One of the most incredible benefits of having a website is that the web platform offers an excellent opportunity to communicate with customers:
- through blog comments
- through online chats
- via a contact form
Interacting with site visitors makes it much faster and easier to process numerous requests, answer questions, and address issues.
You can also incorporate an artificial intelligence-based chatbot to ensure client support 24/7, which will improve user satisfaction.
The benefit of having a website № 6: Advertising goods and services
Advertising on television, radio, and in newspapers may cost a lot — in the USA, organizations pay $5-$34 per 1,000 viewers for a local TV ad and $115,000 on average for national 30-second ad airings. As a result, many C-level executives and business owners are looking for alternatives.
The use of visual advertising on the internet is among the primary benefits of having a website. People can access the information about your products and/or services from their tech devices—laptops, tablets, smartphones, etc.—with just a few clicks.
The benefit of having a website № 7: Gaining a competitive advantage
One of the key benefits of having a website is an excellent opportunity to digitise processes and outrun competitors.
When making a web solution, take care of:
- its high availability
Thanks to this, the platform will easily handle heavy loads posed by an increased number of visitors or/and their requests.
It is also crucial to create a customer-centric design that will look amazing on all screens and devices while providing intuitive navigation.
The benefit of having a website № 8: Creating your unique user base
A great benefit of having a website is the possibility to create your unique user base.
With a blog subscription form—a functional block that can be placed on any website page—it is possible to collect all necessary data about users:
- Visitors’ names
- Phone numbers, etc.
With this data, you can create your client base and use it for:
- Launching email marketing campaigns
- Interacting with customers
- Getting feedback from customers
Such a user base will help your company to boost sales and increase revenue.
The benefit of having a website № 9: Managing content is simple
A website allows businesses to easily manage content while users can receive and perceive the necessary information. You can add, edit, and delete content with a few clicks from an administrator panel while providing access permissions.
Engaging content, user-friendly design, and security are the three main pillars enabling companies to attract the audience, retain customers, and generate profit.
The benefit of having a website № 10: Publishing client testimonials
The last benefit of having a website is that organizations can publish customer reviews on websites to increase user confidence in their services.
You can also include further information that will boost your company’s credibility:
- Team’s/company’s achievements
By building trust, you will attract more customers.
Final words about the key benefits of having a website
There are multiple benefits of having a website for business, from raised brand recognition and improved customer loyalty to increased sales.
In 2021, a web platform is the best way for any company to:
- introduce products and services
- share a mission
- showcase achievements
- demonstrate the value to users