Do you want your startup to gain worldwide recognition?
We have prepared a selection of interesting Minimum Viable Product Examples, which the main players of the modern market started with.
We hope they inspire you too!
Minimum Viable Product example № 1 - Twitter - just messaging within the company
The idea of creating a global social network Twitter originated from a group of specialists at the Odeo startup Jack Dorsey, Evan Williams, Biz Stone and Noah Glass at a time when Odeo was not going through a crisis of existence.
In the Minimum Viable Product version, Twitter was used to send information about Odeo employees via SMS.
The idea turned out to be a winning one, and it prompted the founders to launch Twitter for the broader market. Soon, all users could save their money by accessing the application via a web interface instead of SMS.
Minimum Viable Product example № 2 - Zalando - a simple online shoe-store
The Minimum Viable Product of Zalando was a regular online store with pictures of shoes that owners Robert Gentz and David Schneider didn't even have in stock. If a pair of shoes were sold through a website, an employee would run to the shoe store, buy the pair he needed, and send it to the customer. The company had neither storage facilities nor well-functioning logistics.
Today, Zalando has partnered with many global brands, including Nike, Diesel Jeans and Tommy Hilfiger, which has helped it grow into the European e-commerce market leader with multi-billion dollar annual turnover.
Minimum Viable Product example № 3 - UBER - an idea born while waiting for a taxi
When Travis Kalanick and Garrett Camp spent more than an hour in Paris waiting for a free taxi, they came up with the idea of a startup that would help locals and visitors find a taxi. To independently test their idea, the founders of the startup became the first taxi drivers.
It should be noted that the founders of Uber did not rely only on themselves, but actively took third-party investments. This allowed Uber to cover almost the entire taxi market globally in several years, leaving competitors behind.
Thus, modern Uber is one of the brightest Minimum Viable Product examples and reasonable business scaling.
Minimum Viable Product example № 4 - Spotify - winning battle with internet pirates
In the mid-2000s, when the music industry was on the verge of collapse due to internet piracy, two Swedish entrepreneurs Daniel Eck and Martin Lorentson had the idea of creating Spotify, a music streaming service with legal access for all users.
Spotify developed a desktop app with a single function, music streaming, and launched a closed beta test to test market response as its Minimum Viable Product.
The success has been impressive. In the first six months after launch, Spotify gained over 1 million users. In the fall of 2009, a mobile application for iOS and Android was released, which ensured further popularity.
Minimum Viable Product example № 5 - DROPBOX - just a video presentation
Minimum Viable Product example of Dropbox, perhaps one of the simplest, but no less successful.
Dropbox founders Drew Houston and Arash Ferdowsi did not release any product as such, but only prepared a video presentation that clearly explained their idea of file synchronization.
Thanks to this presentation, hundreds of thousands of users came to the site, and the number of those who ordered the beta version was more than 70 thousand people.
Dropbox is one of the most well-known companies today, boasting a large user base worldwide and a value of over $ 1 billion.
Minimum Viable Product example № 6 - AMAZON - from selling books to the world's largest e-commerce platform
In the early 90s, the online sales direction seemed very promising for Wall Street clerk Jeff Bezos, who had the idea to create an online store where you can buy any product and receive delivery right to your home.
The Minimum Viable Product's essence for such a large-scale project was to create a simple version of the site, which presented only the most popular products, such as books, that were light and easy to deliver. The site featured thousands of titles; in fact, Jeff himself did not have any books. Having received an application from a client, he sent it to the offline store with which he cooperated, and then accepted the goods.
Today, despite many trading platforms, it is tough to compete with Amazon, because it has low prices, flexible discounts, no fakes and the fastest delivery possible.
Minimum Viable Product example № 7 - AIRBNB - “AirBed&Breakfast” for San Francisco design conference attendees
Short-term rentals - this is the idea behind the creation of Airbnb by Brian Chesky and Joe Gebbia. This idea occurred to them when a design conference was held in San Francisco, and the participants who arrived were faced with the need for accommodation.
They created a simple web page, uploaded a few photos of their apartment, and soon got their first clients willing to pay money to rent an air mattress and breakfast (this is what became the trade proposal of the aspiring businessmen).
This was the Minimum Viable Product that started the successful history of AIRBNB - the world-famous service for accommodation, searcher and short-term rental of private housing.
Minimum Viable Product example № 8 - Yahoo! started as a list of the popular sites
The Minimum Viable Product for the second largest search engine in the world has become a regular web page with a list of links to the most popular sites.
In the early 90s, this functionality turned out to be enough to attract new users and steady traffic growth. Later, this search engine was expanded with additional services such as mail, instant messengers and games, but the beginning of the history of YAHOO! was just that.
As you can see, creating a Minimum Viable Product is well worth it. It was with MVP that world-renowned companies started, and this helped them not only save money during initial development but (what more important) study the market and understand their target audience.
Sounds like a good approach, doesn't it?