People have dreamed about the widespread adoption of VR solutions for years. Being able to simulate real-life experiences, this innovative technology is gaining high popularity. According to Statista, now there are over 171 million VR users worldwide.
In this article, we will answer the following questions:
- What is the future of VR in business?
- What are the most interesting applications of Virtual Reality?
- How to use Virtual Reality to take advantage?
- What are Virtual Reality future predictions?
The future of VR
As VR solutions bring totally new opportunities for business, the growth of VR is going to be outstanding. Just imagine how it will be: virtual shopping in specific stores, VR entertainment using innovative glasses, VR learning in schools and universities… Sounds amazing, doesn't it?
- Analysts at eMarketer predict that 42.9 million people in the United States will use VR as early as this year.
- Demand for standalone VR applications and devices is expected to increase more than 16 times between 2018 and 2022 (CCS Insight).
However, though there are still some pitfalls for VR ubiquitous integration, the bright future of Virtual Reality technology has come.
Virtual Reality applications across different industries
This technology can be employed in a variety of industries, with new cool VR applications being introduced on the market. Below, we’ve described those Virtual Reality uses that seem to be the most interesting, useful, and engaging. See them below.
1. Virtual Reality in Entertainment
Providing a seamless user experience, Virtual Reality is widely used in the entertainment industry. Gaming, cinemas, and museums are the first things that come to mind. For today, gaming takes the major part across various sectors: it accounts for about 50% of the entire VR software market.
According to Statista, VR video gaming revenues will reach $15.1 billion as far as this year. Imagine yourself in the immersive environment where you attack zombies, jump over the rocks, and feel like a true hero. Sounds amazing, doesn’t it? Meanwhile, such games and quests are already available for customers.
Cinema is another area where VR technology comes with great opportunities. VR-based movies can be demonstrated to large audiences at famous film festivals or can be seen at home due to VR home cinemas.
For example, the Tribeca Film Festival offers Virtual Reality entertainment and immersive experiences. In some films being shown there, users are taken on a compelling journey where they follow the main characters and feel like a real part of the movie.
2. Virtual Reality in Education
One of the main benefits of Virtual Reality in education is that it can make learning really compelling. Putting VR in the classroom, you will not only engage users but most importantly, improve the process of memorizing information.
VR app developers can create immersive environments that help pupils, students, and specialists to quickly acquire skills and gain knowledge in practice.
There are plenty of examples:
- lectures and classes on anatomy where students can study the organization of the human body
- on history where they can feel themselves a part of the past
- on chemistry where pupils can study the structure of chemical bonds and materials
Moreover, VR education can be applied in construction and engineering. Imagine, say, a Virtual Reality learning solution that lets users create airplanes and buildings!
Take, for instance, Walmart. This world-famous retailer uses Oculus Go headsets to onboard new employees by training them about business specificity, customer service, and other things. Therefore, VR can allow companies and educational organizations to teach their wards faster and more efficiently and cut costs as a result.
3. VR for Historical Reconstruction
Due to Virtual Reality, historical events and historical periods can be reconstructed and demonstrated in movies. What’s more, already now some games like Wargaming offer users to participate in historic battles.
Historical reconstruction based on VR technology can be also used in education, including school or university classes and museums. Allowing people to become participants of the past, this VR use case can be placed into both education and entertainment.
4. VR for Dangerous Jobs
Virtual Reality technology is being successfully used in training programs for specialists who have dangerous jobs. By introducing them to stressful situations (war, shoot-out, detention of a criminal, tsunami, etc.) from a safe place and passing them through real-life scenarios, organizations can help employees not to panic and quickly act in practice. Moreover, they get the ability to identify and wood out those people who aren’t suited for this dangerous work.
5. VR in Shopping
The retail industry is constantly leveraging innovative technological solutions, and VR is not an exception. Retailers can use VR to enrich customer service and offer an amazing Virtual Reality shopping experience.
People will no longer need to make purchases in stores or try to imagine how a sofa will look like in their place as there will be virtual fitting rooms. These rooms enable users to “try on” a thing (e.g., clothes) with the set parameters.
In speaking of practical examples:
- Westfield Mall applied VR technology to demonstrate the latest fashion collection
- Lexus utilizes VR to provide potential clients with the ability to take a car test drive in a realistic and compelling way
Creating a Virtual Reality store, you can significantly increase customer loyalty, client satisfaction, outrun competitors, and boost sales.
Not sure about implementing VR technology in your e-commerce software? A proof-of-concept approach will help design and plan this step and show its feasibility.
6. Virtual Reality in Healthcare
The healthcare industry can also take advantage of using Virtual Reality technology. In this sector, VR can help people fight against their phobias. There are already VR solutions that have been created to help people overcome their fears including a fear of heights, needle phobia, nosocomephobia, aquaphobia, and many others.
Say, you’re afraid of heights. To challenge your fear and get over it, you can use “Walk the Plank” or another similar program. This VR app will allow you to walk and lay on a plank, watch the city sky-high, and more. Or you can choose a program that will let you fly in a helicopter or hot air balloon.
Private clinics and hospitals can use Virtual Reality in their workflow, too. Some people, most often children, are afraid of injections. Here nurses can effectively utilize VR technology to switch their minds. While a patient is experiencing some adventures with VR headsets, he or she is given a shot.
One of the most important VR applications in healthcare is physical rehabilitation. Virtual Reality can help accelerate the recovery process for people who have some serious injuries, have had an operation, or have suffered a stroke, and so on.
Virtual Reality in the future: disaster or great opportunities?
Some people think that VR will bring a disaster: since this technology can offer a completely different life—colorful and full of exciting adventures—some people may stop distinguishing real life from virtual or just play games day and night.
However, analysts are positive about the future of VR technology and believe in VR ubiquitous integration. In addition, dependence on VR is about people and their will. Even now there are gamers who “live” in their computer games.
Virtual Reality predictions
Since there are plenty of impressive Virtual Reality possibilities across different industries that include healthcare, education, healthcare, entertainment, video production, construction, and many others. We’ll see the rise of virtual stores, VR expos, VR medical classrooms, Virtual Reality sports simulators, and various VR devices.
At the moment, the technology is being quickly improved. Here at YSBM Group, our analysts expect an increasing number of jobs in Virtual Reality engineering.
As you can see, companies in various fields can benefit from investing in Virtual Reality technology. Although VR engineering provides some technical challenges and costs money, the use of VR will result in the adoption of truly innovative ways of doing business.
Fantastic opportunities, wild new levels of entertainment, education, historical reconstruction, VR shopping, patient care, and much more—these are the main VR applications.